Keep your social pages active and give your next campaign a clear purpose. Praxen brings the planning, creative and management together, so every post has a job to do.
Organic content and paid social, scoped around your business.
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Less last-minute posting
Give your social presence a plan.
Know what to say
Turn your services, stories and offers into a content calendar your team can review.
Look like your business
Bring your visuals, captions and calls to action into a consistent brand voice.
Understand the work
See what was published, what your campaigns spent and what the available reporting tells us to review next.
Two services. One coherent message.
Build your presence. Support it with a campaign.
01 / ORGANIC SOCIAL
Content management
For businesses that need a more consistent presence without creating every post themselves.
Content themes and a planned publishing calendar
Branded post design and caption writing
Channel-specific preparation and client review
Scheduling and publishing to agreed, supported accounts
Publishing checks and available engagement reporting
Compare the monthly content allowances below. Reels use your footage; filming and ongoing inbox management are quoted separately. Pro includes a limited comment-moderation allowance.
For businesses with an offer, a destination and a budget ready for a focused campaign.
Campaign planning around an agreed objective
Facebook and Instagram ad creative and copy
Supported audience, budget and schedule setup
Review of the destination and available tracking setup
Campaign monitoring, agreed adjustments and reporting
Our published advertising plans cover Facebook and Instagram. Other ad networks are quoted separately. Platform access, objectives, formats and tracking are confirmed before launch. Ad spend is separate from the management fee.
We’ll define the accounts, deliverables, approval process and management scope before work begins. You own your social and advertising accounts and approve content and budgets. Google Ads is a separate service and is not included here.
Post counts are original pieces adapted across the selected networks, not a separate allowance per network. Reels use client-provided footage. Includes one consolidated revision round. Filming and ongoing inbox management are quoted separately.
For example, one original post adapted for Facebook and Instagram counts as one piece of content. The included reels are part of the total post count. Pro’s story sets are repurposed from existing content.
You review and approve content before publishing. Supported networks and formats are confirmed during setup.
Meta advertising management · USD
Build a focused paid campaign.
Management for Facebook and Instagram campaigns. Your ad budget is separate.
Your management fee and media budget are separate.
Ad spend is additional and paid directly to Meta. Media spend caps describe the budget covered by the management fee, not included advertising credit. Filming, complex landing pages and other ad networks are quoted separately. You own the accounts and approve content and budgets before launch.
Example: Launch management at $599 plus a $1,000 Meta media budget equals $1,599 per month, plus the one-time $499 setup.
Video edits are included within the total ad-concept count. Supported objectives, account eligibility and tracking are confirmed before launch. Budgets above a plan’s spend cap require a separate scope and quote before proceeding.
Before we get started
Your questions, answered.
What is the difference between organic and paid social?
Organic social keeps your profiles active with planned posts. Paid social uses an approved advertising budget to distribute campaign creative. They can work together, with separate content and advertising management plans.
Which platforms can you manage?
We confirm supported accounts, post types and reporting during scoping. Facebook and Instagram are the primary focus for paid social. Other ad networks require a separate quote. Support varies by platform, permissions and account eligibility.
Do you manage Google Ads through this service?
No. Google Ads is separate from Social Media Marketing & Advertising and is not included in this offering.
Who owns the accounts and approves the content?
You own the social pages and advertising accounts. You approve content and paid campaign budgets before publication or launch. We arrange the appropriate access during onboarding; do not send passwords in your inquiry.
Are ad spend, videos and community management included?
Ad spend is separate from management fees and paid directly to Meta. Organic reels use client-provided footage. The specified paid plans include simple video edits; Pro social management includes up to 2 hours of monthly comment moderation. Filming, ongoing inbox management, complex landing pages and other ad networks are quoted separately.
Can you promise a certain number of leads or sales?
No. We agree objectives and review available reporting, but results depend on the offer, audience, budget, website experience and platform delivery. Tracking availability and accuracy are also confirmed during setup.
Can this connect with my website or email follow-up?
We can discuss the customer journey and quote supported connections separately. Explore websites or email marketing for related services.
Tell us what you want to build
Your next post. A clearer purpose.
Share your business, channels and goals. We’ll help define the right organic content or paid social scope.
