Sponsored · Sample ad
Make room for a greener everyday.
Thoughtful garden design for the way you live. Explore our approach and tell us about your outdoor space.
Google Search advertising
Be there when
they're looking.
Connect your offer with people searching for what you do. Praxen brings the keywords, message, destination and measurement into one considered plan.
Google Ads, formerly Google AdWords. Scoped around your business.
Search intentSample campaign
local garden design
Relevant search→Clear offer→Useful next step
More than a click
A connected journey.
From search to conversation.
A good campaign starts with what your customer needs, then makes the next step easy to understand.
- 01 / Search
Start with intent.
Choose searches that relate to your offer and the places you serve.
garden designlandscape consultationExclude: garden jobs - 02 / Destination
Keep the promise.
Send the visitor to a page about the service they searched for, with a clear way to contact you.
- 03 / Measurement
Learn what follows.
Measure agreed actions, such as an inquiry or a call, and review the quality of the opportunities with your team.
Website inquiry MeasurePhone call ReviewLead quality Discuss
What we work on
The details behind
a focused campaign.
Search campaign planning
Define the offer, audience, locations and campaign goals. Agree the budget and account access before anything launches.
Keywords & exclusions
Research relevant phrases, choose how closely searches should match them, and use negative keywords to help avoid unsuitable searches.
Ad copy & useful assets
Write headlines and descriptions that reflect your offer. Review relevant links and call information, subject to platform eligibility.
Relevant landing pages
Review the page people reach after clicking. Look at message consistency, mobile usability, forms and the next step. Template-based landing pages are included where specified in your plan; custom websites and complex work are quoted separately.
Conversion tracking
Agree what counts as a meaningful action and test the available measurement setup. Website access, consent settings and account capabilities determine what can be measured.
Optimization & reporting
Review available search terms, spend, ads and measured actions. Make agreed adjustments and explain the findings, limitations and recommended next steps.
A report you can use
Understand the spend.
Decide what comes next.
We connect campaign reporting with your business context. A tracked action is a signal; your team's feedback helps show whether it became a useful conversation.
Discuss your goals →Your campaign reviewReview framework
- Where the budget went
- Spend, clicks and relevant search activity
- What people did next
- Measured inquiries, calls and other agreed actions
- What your team learned
- Lead quality and follow-up feedback
- What we recommend
- Changes to test and questions to resolve
Google Ads management plans
A focused start.
Room to grow.
Choose the scope that fits your business. All prices are in USD; advertising spend is separate.
Launch
$699/month
+ $699 one-time setup
- Management of up to $2,500/month in media spend
- Up to 2 Search campaigns
- One location / service area
- Keyword research, ad copy and negative keywords
- Standard call and form conversion tracking
- Weekly optimization
- Monthly report and review call
- Uses your existing landing page
Recommended
Growth
$999/month
+ $999 one-time setup
- Management of up to $5,000/month in media spend
- Up to 3 Search campaigns
- One location / service area
- Keyword research, ad copy and negative keywords
- Standard call and form conversion tracking
- Weekly optimization; monthly report and review call
- One template-based landing page at setup
- Simple lead-routing workflow
- Monthly lead-quality review
- One small landing-page or copy revision per month
Scale
$1,499/month
+ $1,499 one-time setup
- Management of up to $10,000/month in media spend
- Up to 5 Search campaigns
- Up to 2 locations within one account
- Up to 2 template-based landing pages total
- Twice-weekly optimization
- 2 monthly review calls
- Qualified-lead tracking where your CRM supports it
- 1 test at a time when traffic permits
Your management fee and ad budget are separate.
All prices are in USD. Ad spend is additional and paid directly to Google; you own your account and approve budgets. Media limits describe the ad spend managed, not included advertising credit. Campaign counts are upper limits, not a requirement to create that many campaigns. Custom websites, complex integrations, Shopping, Performance Max and video campaigns are quoted separately. Phone, SMS and other usage cost extra where applicable. No guaranteed leads or sales.
Example: Launch management at $699 plus a $1,000 Google media budget totals $1,699/month, plus the one-time $699 setup.
Growth includes the Launch essentials plus its listed additions, with the higher media and campaign limits replacing the Launch limits. Scale's landing-page allowance is up to 2 pages total.
Google Ads is separate from Social Media Marketing & Advertising. Meta plan pricing does not apply.
Not sure which plan fits? Let's talk →A clear start
Review. Build. Launch. Learn.
Review your offer, market, website and existing account, if you have one.
Agree the scope, draft ads, review the destination and test tracking.
You approve the creative and budget. Launch follows the required platform reviews.
Review results and lead feedback, then make considered adjustments over time.
Before we begin
Your questions, answered.
Is Google Ads the same as AdWords?
Google AdWords is the former name of Google Ads. This service starts with Google Search advertising, with the final campaign scope agreed in your quote.
How is this different from social advertising?
Search ads can appear when people search for relevant products or services. Social advertising reaches people within platforms such as Facebook and Instagram. They have separate campaign strategies, budgets and management scopes.
Do I need a new website?
Not necessarily. We'll review the relevant pages you already have. Launch uses your existing landing page. Growth includes one template-based landing page at setup; Scale includes up to 2 template-based landing pages total. Custom websites and complex work are quoted separately. Explore website services.
How much should I spend?
The right media budget depends on your market, offer, locations and goals. We'll discuss a proposed budget and the right management plan before work begins. Advertising spend is paid to Google separately from Praxen's management and setup fees. See the plans above for the media spend covered by each package.
Can you guarantee leads, rankings or sales?
No. Ad delivery and outcomes depend on competition, budget, relevance, the offer and the website experience. Paid ads do not guarantee organic search rankings. We focus on a clear setup, useful measurement and informed adjustments.
Can you track every inquiry or sale?
No. Consent choices, browsers, devices and the available setup can limit measurement. We'll test agreed conversion actions and explain the reporting limits. CRM or offline sales connections are assessed and quoted separately.
What about Shopping, YouTube or Performance Max?
Those are separate campaign types with their own requirements. We assess suitability, account access, assets and integrations before including any of them. This page does not promise that every campaign type is supported by your CRM or marketing platform.
Who owns the account?
You own your Google Ads account and approve access, creative and budgets. We'll arrange appropriate permissions during onboarding. Please do not include passwords in your inquiry.
Let's find your starting point
What are your customers
looking for?
Share your offer and goals. We'll help define a practical Google Ads scope and a tailored quote.
Discuss a broader project →